Although there has been an enduring interest in corporate identity and image management, there is relatively little systematic empirical research on the topic. Large due to the diffuse interpretations, and dubious denotation that have characterized the subject of corporate identity so far, the authors …

Hutong School is one of the leading Chinese language schools in Beijing and Shanghai under international management. Next to providing intensive Chinese courses along with additional amenities, the institution also places students to suitable internships. These students also attend Chinese classes with …