This study examines the motives of employees to engage in work related social media use – i.e. the use of personal social media accounts to communicate about work-related issues. The theory of planned behavior (TPB) was used to explain this behavior. Because social media can enable users to express their …

The KPN group is a major international telecom and IT company in the Benelux. KPN introduced The New Way of Working (TNWW) in 2008 in its organisation. As a result of TNWW, employees at KPN can be found in different primary office locations, even though they have to work together. To make sure employees …

The ever changing world of Internet has transformed traditional marketing and companies since the start of the World Wide Web. Every day billions of people around the world use the Internet for entertainment, shopping, search, social purposes, and much more. This behaviour is changing the way companies …

As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …

This thesis is written on behalf of Tick Yes, an online marketing agency based in Sydney, Australia. Tick Yes is an agency that wants to build up strong relationships between their clients, the brands, and the (potential) consumers of these brands. During the internship became clear that there are three …

The invention of the internet has created enormous opportunities for businesses: the ease of distributing information via the internet eventually led to online trade, a concept which is now known as Electronic Commerce. Whilst Electronic-, or E-Commerce has made it easier for companies to make their …

In dit artikel combineren we concepten uit Tinto’s interactionele theorie over de oorzaken van studie-uitval en Becher’s theorie over wetenschapsgebieden ter verklaring van studievoortgang van eerstejaarsstudenten in het hoger beroepsonderwijs. De data zijn verzameld via een online-vragenlijst, afgenomen …

Full text via link. This paper focuses on the use of online social tagging and storytelling to enrich digital collections of cultural heritage. Together with several Dutch museums, we examined the question of whether and how social tagging could benefit these museums in disclosing specific digital collections. …

Een vierjarig PhD project is opgezet, dat het welzijn van paardachtigen in Engeland en Wales onderzoekt. Dit project focust op een het maken van een profiel van de paardensector in het Verenigd Koninkrijk. Om dit profiel te ondersteunen is het onderzoek " Beweging van recreatiepaarden tussen eigenaren …

The online presence of organizations is long gone from being just a web page. Social media have enabled easy and inexpensive interaction between millions of individuals and communities. This has not gone unnoticed by cultural heritage institutes. The question is what all these social media activities bring. …