Retailers met een succesvolle multichannel strategie creëren kruisbestuiving tussen de diverse verkoopkanalen. Via welk kanaal consumenten hun aankoop uiteindelijk doen, wordt voor hen steeds minder belangrijk; het draait allemaal om klantbehoud. Dit blijkt uit een verkennend onderzoek van PwC en de …

The Greenery BV trades, packs, stores and transports fruit and vegetable for customers throughout the hole of Europe. The customers of The Greenery BV belong to the largest retailers in Europe. The project is executed in the distribution office of location Barendrecht. Within the distribution office …

What are successful companies? That question will be investigated. The determination of successful factors will be identified by explaining the successful factors of a company by the following questions: How come successful ventures are successful and non successful ventures are not? What are the most …

Private Labels have transformed from value purchases into powerful brands. This paper develops a framework based on the four strategic dimensions of brand breadth, positioning, segmentation, and relationship with the store brand that retailers can uniquely draw upon to organise their brand portfolios. …

Essay based on a Presentation to International Stakeholder Forum, Convened by the Board of Directors of the Fair Labor Association, Washington D.C. June 26, 2009. There is much concern about the current crisis. Indeed the fall in consumption in developed countries is steep, anything between 15 to 25% …

The research assesses the value chain and quality control of the pork industry in Beijing municipality of China. Through interviewing all the actors of pork industrial value chain in Beijing, the roles functions and problems of each of the actor of the pork industrial value chain of Beijing were investigated …

This thesis is an overview of the market and management for WEEE (waste of electrical and electronic equipment) in Bulgaria. It was executed to answer certain questions to WEEE Forum, which was my internship provider. Chapter 2 analyzes the WEEE market and business developments in Bulgaria. Chapter 2.1 …