Brand managers have several options in their quest to connect their brands with consumers.They may stress functional brand attributes and benefits, their brand's personalitytraits, or their brand's values (the human values attached to the brand). Which of these is most important to consumers is an open …

This report describes the validation of a "framework that delivers insight into the tangible and intangible effects of a mobile (IT) system, before it is being implemented".

Excess of renewable electricity from wind turbines or solar panels is used for electrolysis of water. To store this renewable energy as methane, the hydrogen is fed to an anaerobic digester to stimulate biological methanation by hydrogenotrophic methanogens. This workpackage focusses on the best ways …

Keynote speaker bij PROVADA met minister dr. Ronald Plasterk

The collection and analysis of relevant data for evaluating public policies is not a straightforward task. An important type of such studies is the so-called ex-post evaluation. The main objective of ex-post evaluations is to determine to what extent a realized intervention is successful in tackling …

A primary teacher needs mathematical problem solving ability. That is why Dutch student teachers have to show this ability in a nationwide mathematics test that contains many non-routine problems. Most student teachers prepare for this test by working on their own solving test-like problems. To what …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …

Predictive policing mag een veelbelovende ontwikkeling lijken, het is nog te vroeg om te spreken van een effectief middel. De wetenschap uit zich nogal eens kritisch over de effectiviteit en negatieve neveneffecten. Ook agenten die als eindgebruiker van CAS zijn geobserveerd en geïnterviewd in het kader …