Windrecht is a B2B lead generation office that connects clients to potential clients. At the moment Windrecht uses cold calling as the only way to obtain new clients. Windrecht does not use online channels, in order to obtain new clients. Besides, all the current clients came from the social network …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …

In eight steps to success: this approach is examined and provided in this report for the business Spielwork, a company that is working towards a vacancy revolution. Spielwork believes that vacancies must be described in a more visual and detailed way, instead of the traditional way with abstract information. …

This research is part of the international FRAMES project, a cooperation between the Netherlands, United Kingdom, Belgium, Germany, and Denmark to share knowledge and experiences with the Multi-Layer Safety approach. The shared data is used to build sustainable strategies and improve the capacity of …

Introduction The provision of active parks/public open space is the key factor in promoting active living, because people and specially low-income and elderlies are being more interested in doing non-organized/informal, and no-cost sports/physical activities in outdoor spaces in recent decades (Borgers …

Social innovation and spirituality are often associated with each other. This association is one the main reasons for this study, especially because it has not been studied very much. Therefore the goal of this study is to explore the different levels and aspects of spirituality in the field of social …

The European Union (EU) and the United States of America (US) are currently negotiating the Transatlantic Trade and Investment Partnership (TTIP). TTIP was launched in 2013. TTIP aims at developing trade rules under investment protection that encompasses arbitration as the method to resolve disputes …

As one of the most attractive Western European countries for refugees, Germany has experienced a large influx of migrants since the beginning of the Syrian Civil War in 2011. It has the highest influx number of migrants in 2014 since 1992. Since Germany is not prepared to deal with this unexpected …

The purpose of this thesis report was to focus on the difference in effectivity between social media and traditional marketing regarding the buying behaviour of Dutch youngsters (16-25) for contemporary fashion brands. The objective of the research was to examine whether there is actually a difference …

Consumers currently place increasing importance on the values that companies represent. Modern values such as transparency, benevolence to society, sustainability and fairness are becoming more relevant, as noted by many major consulting firms among which are Nielsen (2013), the World Federation of Advertisers …