In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Aanleiding: in de fysiotherapie praktijk komt het regelmatig voor dat patiënten boven de 40 jaar met een voorste kruisband ruptuur een keuze voorgelegd krijgen aan welk behandelbeleid zij de voorkeur geven: opereren of niet opereren. Er blijkt geen duidelijke richtlijn beschikbaar te zijn voor deze behandelbeleidskeuze. Vraagstelling: …

Limited book edition of PhD dissertation.

Aim : To explore which factors are associated with psychological insulin resistance in insulin-naive patients with Type 2 diabetes in primary care. Methods: A sample of 101 insulin-naive patients with Type 2 diabetes completed self-administered questionnaires including demographic and clinical characteristics, …

The internet is becoming a tightly interwoven part of our everyday lives. There is a growing market for web services which augment the daily life of users trough products with an internet connection. We call these real world extensions of the web embedded media. In the last couple of years we explored …

This chapter discusses the concept of sensitive environments. Sensitive environments are essentially spatial and public areas like streets or school that are provided with an intelligent infrastructure that collects sensory information of users while they move and interact. Such sensitive environments …

Background: Myotonic dystrophy type 1 (MD1) is one of the most prevalent neuromuscular diseases, yet very little is known about how MD1 affects the lives of couples and how they themselves manage individually and together. To better match health care to their problems, concerns and needs, it is important …

Landmines are explosive remnants of war that remain active long after the conflict has ended. Explosion can be triggered easily by human input and its consequences can be devastating. Landmines don't discriminate between soldiers and civilians. Once laid on the ground, they pose immediate threat for …

A methodology for doing research into corporate spirituality should enable us to deal with the religious component of spirituality instead of trying to separate spirituality from religious beliefs, as the positivist school proposes. Waaijman’s phenomenological-dialogical research cycle enables us to …

Background The experiences of residents who have communication difficulties such as dysphasia are largely absent from the literature. Aim To illuminate the everyday experiences of four residents with severe communication difficulties living in a residential care setting in the Netherlands. Methodology …