Online social networking sites, such as Facebook, have grown in popularity in recent years and they provide an exciting new area of study. Facebook provides individuals with easy access to view personal information about their friends, coworkers, and even complete strangers (Muise, Christofides, and …

This plan is written because the company Napco beds has taken over the brand Norma approximately one year ago after the brand declared bankruptcy. Napco beds is a company that owns different brands named Napco, Nextday and Norma respectively. The client for this plan is Norma. In 1884 Norma started with …

Before beginning my career as a marketing professional I want to do a research for an online marketing agency. The name of the agency is Atvise. Atvise is specialized is achieving online results for their customers. Each customer has different online objectives which Atvise wants to realize. Atvise …

Twitter timelines are increasingly populated with brand tweets that are linked to public events, a practice that is also known as real-time marketing (RTM). In two studies, we examine whether RTM is an effective strategy to boost sharing behavior, and if so, what event- and content-related characteristics …

Stellingen en erratum bij dit proefschrift zijn te vinden in de HBO Kennisbank. Samenvatting: In de advocatuur is het investeren in bestaande cliënten een gangbare wijze van business development. Omdat de concurrentie echter is toegenomen, vooral in het mkb, is het behouden van bestaande mkb-cliënten …

In redesigning its curriculum and learning environment, the HU Business School focuses on improving student engagement. In its turn, this should improve the academic success rates. Moreover, challenging honours students in regular courses is also an aim of the redesign. With this in mind, we developed …

The primary research question for this project was “How can Royal FloraHolland increase the consumer spending on Dutch flowers and plants in Turkey?” with the aim to study causes and reasons for the low consumption of flowers and plants in Turkey. The research question was answered through desk and …

The CDIO network works with the extended CDIO syllabus version 2.0 (Crawley et. al., 2011), in which two learning goal sections were added: leadership and entrepreneurship. This paper focuses on entrepreneurship and uses a case study of the Eye on Entrepreneurs (EoE) initiative in the Netherlands …

Minder klanten kopen lenzen op de site van Hans Anders dan vóór 2015, toen TamTam de website vernieuwde. In het kader van mijn afstudeeropdracht is mijn taak om de conversiefunnel, het pad dat een gebruiker volgt vanaf het op de site zoeken naar een product tot de aankoop daarvan, van de site van Hans …

In de advocatuur is het investeren in bestaande cliënten een gangbare wijze van business development. Omdat de concurrentie echter is toegenomen, vooral in het mkb, is het behouden van bestaande mkb-cliënten voor advocaten een prangende kwestie geworden. De onderliggende kennisvraag die zich hierbij …