Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …

“How can AUP IT change their business model, from “project based” to “based on managed services”, to generate better results in the future?”. The managed services business model will uncover more opportunities in the future and ensures the business to stay relevant in the market. Innovation and differentiation …

This thesis report describes the research that is done concerning the feasibility of copying the AFAS Tennis Classics from the Netherlands to Curacao. The differences between the product factors of the AFAS Tennis Classics and a possible Curacao Tennis Classics is researched. Next to that, there is looked …

Bagels & Beans is a very popular franchise in the Netherlands with almost over 60 lunchrooms. It has a very simple and innovative concept. The managers of the five Bagels & Beans lunchrooms in The Hague where wondering why it has been a success since the beginning. The research question is: “What are …

The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

Nowadays, the final consumer has multiple channels to choose from to buy products. Shopping can be done offline as well as online. Although, multiple stores in the middle segment, such as V&D and Blokker, are in difficulty. More and more businesses are integrating online into their offline businesses, …

Many of the world’s forest have been destroyed and degraded, and the Atlantic Rainforest inBrazil is no exception, having its forest cover reduced to 8% of its original size by agriculturalexpansion and natural resource exploitation. Efforts to mitigate deforestation involve reforestation of abandoned …

Tropical forest in Tabalong district South Kalimantan are under threat by external factors; one of the main threats to the forests are coal mining operations. Coal mining operations are temporary land use activities because of this mine rehabilitation is an important part of the mine development process.Mine …

This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …