This graduation assignment is aiming at finding a solution for a problem posed by Forrester Research. The company has many followers on Twitter, but they are not sure who these people are, and how to interact with them. More importantly, the company wants to know how to define its target audience, and …

AFS Interculture Canada is a nonprofit organization that operates on a non-governmental basis. It is the Canadian branch of AFS Intercultural Programs. It enables adolescents to go on foreign student exchanges in order to develop intercultural awareness and skills. During a briefing in January of 2014, …

The purpose of this research is to find out if there is a whitewashing of the Dutch media and what effects, if any, it has on young females of colour. In order to answer this question desk research has been done about several studies regarding the representation of ethnic minorities. In addition to this, …

This thesis is about establishing the possibilities for Thais Verkeersbureau on social media to get more exposure on the Dutch market and to generate more traffic to Thailand. Thais Verkeersbureau is the Dutch Tourism Authority of Thailand (TAT). TAT has its headquarters in Bangkok and has been promoting …

Linguistadores ,headquartered in the Netherlands is a young start up company that started its business in February 2012. Via its web site customers can learn foreign languages. Instead of sitting in a classroom, users have the opportunity to learn languages online in their preferred environment and whenever …

The initial trigger of this research about learning from video was the availability of log files from users of video material. Video modality is seen as attractive as it is associated with the relaxed mood of watching TV. The experiments in this research have the goal to gain more insight in viewing …

In January 2013, a group of 6 professionals associated with the HvA Research and development Centre for society and Law made a study trip to the USA. Under the name "Krachtwerk on tour" they traveled three weeks through the USA, covering about 7000 km from Boston to San Francisco and Berkeley, through …

The main aim of our thesis is to give an impression about the physiotherapeutic treatment of children with cerebral palsy in Zambia. Our research focused on one center in Ndola. Our two research questions were: 1. “What kind of physiotherapeutic treatment do children with cerebral palsy receive in Zambia?” 2. …

This thesis intends to find out how CityFilm can export its concept successfully in order to enter a new market. CityFilm is a small Dutch media marketing company that successfully creates promotional destination videos of cities, presenting them worldwide to the wealthy customer through professional …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …