One of a number of cities in The Netherlands, which attract a large international community, is Maastricht, the capital of The etherlands most southern Province. Maastricht is internationally, recognized as the European City which lies in the 'heart' of Europe, due to its proximity to both the German, …

This thesis explores the subject of alumni relations with the aim of demonstrating how alumni relations can be of benefit to universities. It also goes into the difficulties that could present themselves with alumni relations both in the shorter and the longer term. This is supported by the testimony …

Purpose - The purpose of this paper is to propose a fundamentally new extension of the marketing paradigm. This is theoretically and practically necessary since in the authors' view there is an insufficient balance between customer and brand thinking. Design/methodology/approach - While the marketing …

Reporting is a significant critical success factor for a sustainable development, and in the packaging industry an overall willingness to report and disclose information is determinable. It facilitates awareness for sustainability relevance, provides environmental benchmarking and motivates towards change …

Markzware is a software company that offers solutions for prepress, printing, publishing and the graphic sector. Markzware Europe operates successfully throughout Europe. Although the company also has a communication channel in Poland, it seems the communication is not as successful as it could be. The …

Colgate-Palmolive is an American company which operates on international level with the production and selling of oral, personal and home care products and pet nutrition products with a good price-quality relation. The organisation has set up a sales and marketing organisation in Spain in order to launch …

International joint ventures (IJVs) are frequently stated to be increasingly popular but with significant managerial dissatisfaction in their operations (Madhok, 1995a). Therefore, a great deal of attention has been paid to the performance of IJVs (e.g. Contractor and Lorange, 1988; special issue of …