This paper explores the recurring dilemma that women still face when having to choose between their professional and their personal lives and the role that men play in it. Starting a family is one of the main reasons why women in Europe and all over the world decide to reduce their working hours or leave …

This research paper focuses on how the use of the internet can be a potential marketing tool for restaurants and local businesses such as bars and cafés. The goal of this research is to set up a consultancy company, specialized in proposing strategies for restaurants using online tools, to enable them …

Urban Outfitters is a U.S. based global fashion retailer that offers an eclectic mix of products. These products range from apparel and accessories to home décor items and gifts. The brand targets an urban-minded audience between the ages of 18 to 30. Although Urban Outfitters is operating in one of …

ICT gains in importance to make use of the growing number of elderly, keeping them active and participate in social and work life, thereby increasing the regional and economic development.Students build mobile apps that will help elderly.

The influence of mutual spousal interrelations in domains such as health and wellbeing has been demonstrated, but little is known about the domain of everyday activities of couples in late life. In the present explorative study, we considered all of the activities participating couples talked about to …

BACKGROUND Patients experience a difference in the structure provided by the Dutch Asthma centre Davos (Nederlands Astmacentrum Davos; NAD) and the structure of their own environment in the Netherlands. They therefore find it difficult to transfer the 'new' behavior patterns and the knowledge they gained …

In this paper I investigate the way in which first year students in the Department of Media, Information and Communication at the Amsterdam University of Applied Sciences, use Facebook. I provide an overview of recent studies on Facebook usage and present the results of a survey (in the form of an online …

Purpose Building services technologies such as home automation systems and remote monitoring are increasingly used to support people in their own homes. In order for these technologies to be fully appreciated by the endusers (mainly older care recipients, informal carers and care professionals), user …

During the elections of 2002, Pim Fortuyn managed to win 26 seats in Parliament with his party LPF (Lijst Pim Fortuyn), even after his tragic death, and established a new record in the political history of The Netherlands. His extensive use of the mass media had a significant role in contributing to …

This study investigates the way in which first year students use Facebook. An overview of recent studies on Facebook usage and a survey is presented. The latter is an online questionnaire on the Facebook activities of 618 students (78.6 % of all first year students) of the Media department of Hogeschool …