purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

One needs three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed. (Graham, 2005) Five …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

In de periode van begin februari 2007 tot en met eind mei 2007 heb ik een afstudeerproject uitgevoerd voor MultitaskDM. Dit project heb ik uitgevoerd als afronding van de studie Communication en Multimedia Design (CMD) aan de Haagse Hogeschool. Dit document is een reflectie hiervan. De titel van dit …

Trade crosses borders and international experience, knowledge and connections are important and useful for trade and future business development. The aviation sector is probably the most international and boundless branch at the world market. After all, airlines are providing flights to all possible …

The Technical Departments at the Fontys University of Professional Education in Eindhoven, The Netherlands, offer a course which is devel-oped around the principles of Concurrent Engi-neering. Integrated Product Development (IPD) project teams are multi-disciplinary groups which develop products in co-operation …