The purpose of this research is to analyse how culture influences online advertisement by comparing the Netherlands and Spain. Online advertisement holds significant importance in the international market sector. The use of online advertisement has increased the past years and has become a vital promotion …

The fast-fashion industry consistently produces fashionable apparel that are sold at relatively low prices. In this dissertation, the social and environmental issues caused by the fast-fashion industry are explored. Moreover, three fast-fashion companies that use the fast-fashion business model are studied …

This study aims to provide an update of the erosion rate of the intertidal flats and its subareas in the Eastern Scheldt to generate new predictions for designing and planning sand nourishment on the intertidal flats. Because of the suggestions of a changed rate of erosion in the Eastern Scheldt, the …

Technology has an ever increasing role in the day to day lives of individuals and societies. To provoke critical thought about the impact of new digital technology, the Technology Impact Cycle Tool (TICT) has been developed. In this paper, three psychological constructs: Performance Expectancy, Effort …

The following research aims to determine the factors that influence the degree of the participation of women in the military in NATO member states. Segal’s theoretical model was chosen to determine the factors as it, unlike other theories that explain women’s participation in the military, provides an …

The concept of green biorefinery is based on the processing of green biomass into range of innovative products. The basic idea is to use the green biomass in the most optimal way to produce energy and marketable products. Grass silage has versatile properties as raw material for green biorefinery with …

Plastic pollution has increased over the years and this affects especially seabirds which are vulnerable to this type of pollution. A species that is used as indicator species for plastic pollution is the short-tailed shearwater (Ardenna tenuirostris). These seabirds belong to the procellariids group …

The turbidity in Lake Markermeer limits the primary production by phototrophic algae and the growth of plants. In turn, this limits the amount of fish and other organisms that live in and around Lake Markermeer in its food sources. To determine if there are organisms that limit the resuspension, a survey …

This report was created during an internship in a new world wine importing company. This sector is in slight increase from year to year thanks to the popularization of its wines. However, the millennials are more in search of organic, biodynamic or natural wines. Indeed, a new method of consumption has …

Personalization seems difficult to apply. Some of these problems are caused by the fact that personalization means something different for every company and for the different factors in the value chain. This lack of agreement on the meaning of personalization limits successful communication between the …