In the current postmodern society we live in (a society where social ties are formed around market mediated offerings), brands play very powerful and influential roles over consumers. Since people are likely to use a brand they like as a status symbol or value system to determine and show their self-worth …

In dit artikel worden de posities van verschillende actoren, die actief zijn op het gebied van maatschappelijk verantwoord ondernemen en assurance, geïdentificeerd en geanalyseerd. De nadruk wordt momenteel gelegd op vrijwillige activiteiten op het gebied van maatschappelijk verantwoord ondernemen en …

This study will examine whether voluntary work or an internship in a developing country contributes to the development of global citizenship among young people. For the purpose of this study, global citizenship will be defined as a combination of social awareness and possessing international competencies. …

In deze bijdrage wordt het gebruik van sociale media gekoppeld aan stakeholderengagement en stakeholderdialoog. De bijdrage start breed met de verantwoordelijkheden van organisaties. Dit wordt gekoppeld aan de digitale ontwikkelingen in de samenlevingen manieren om echt verbindingen te maken met de stakeholders …

Abstract for European Association for Sport Management conference 2015 in Dublin. The aim of this research is to gain more insight in the vitality of voluntary sport clubs in the northern part of the Netherlands, where their vitality was based on the right to exist, orientation on the future and social …

In a changing and uncertain environment, the psychological contract becomes more important. This research attempts to explain of the degree of fulfilment of the psychological contract has an effect on solidarity behaviour of employees. Just as the psychological contract, solidarity behaviour is becoming …

Ondernemen is maatschappelijk verantwoord!

This article explores the nature of innovative employer‐oriented activation policies, which aim to influence employers’ willingness to hire or possibly train and guide the unemployed. These policies may focus on responsibilities with regards to activation, which offer services to employers or provide …

This article explores cooperation between a commercial supermarket chain and an environmental non-governmental organization linking it to consumer perception of the “The Super Animals” collectable cards promotion initiative. The case study focuses on one particular joint project involving Animal Cards …

Purpose: The purpose of this paper is to focus on the effects of career development and guidance among students (age 17-23) enrolled in higher education in The Netherlands. First the paper explores whether the development of career competencies contribute to career identity, learning motivation, certainty …