IKEA stores around the world are part of the IKEA franchise, the franchisor of which is called Inter IKEA Systems B.V. All IKEA stores need to fulfill mandatory requirements set up by Inter IKEA Systems B.V., such as which services to offer customers, one of these mandatory services is the picking with …

This marketing communication plan will provide a research in order to reposition the Travel & Languages program as a part of the company Travel Active. Travel Active's program requires a repositioning because there exists a severe competition in the market of studying languages abroad. Due to the fact …

Bax.shop.nl is an online music store for DJs, producers and musicians. The last few years Bax-shop.nl is dealing with fast growing developments. Due to these developments there has been chosen to launch an online store for France at the beginning of 2013, and as this store has been launched, Bax-shop.nl …

This paper examines the importance of relationship marketing in the non-profit organisation, specifically focused on the alumni. Embracing the existing customers in an organisation is regarded to be more profitable in the long run. As non-profit organisations face a limited amount of resources, they …

Take Note! Student Advertising is a start-up company operating under the trading name Urban Tribe. It is a student discount, providing students with both national and local deals in different cities around the UK. They are currently located in eleven cities around England and looking to expand to the …

Aanleiding Zorgpartners Midden-Holland zit momenteel in een traject van herijking van de visie. Dit traject is gestart in augustus 2010, waarin de focus van Zorgpartners Midden-Holland verschuift naar meer aandacht voor de wensen van de klant. "Uw eigen leven leiden, dat vinden wij belangrijk", is het …

Nokia is a large mobile phone company that is struggling to keep up with other players in the emerging smartphone market. The market is very competitive and the products have a short life cycle. Furthermore, a high level of innovativeness is required. In this report the Finnish mobile phone company has …

Tally Weijl is an expanding fashion company possessing the financial and internal resources to expand. The research question of this paper is: What could be a suitable entry strategy for Tally Weijl to penetrate the German market with a sleeping wear line? An internal analysis of Tally Weijl tells that …

How to provide health clubs the possibility of offering distinctive services in an increasingly stronger and rapidly changing competitive environment? This was the issue raised by the Dutch fitness industry, which in recent years has grown markedly. Our study represents an extension of the dynamic capabilities …

In recent years, the effects of the physical environment on the healing process and well-being have proved to be increasingly relevant for patients and their families (PF) as well as for healthcare staff. The discussions focus on traditional and institutionally designed healthcare facilities (HCF) relative …