For a few years now, Holland Casino has struggled for financial survival of the ongoing economic crisis. The financial situation is bad and there are no signs of improvement in the near future. The flow of foreign visitors is declining, and to achieve a reversal of this process a new marketing strategy …

Technology has been evolving rapidly throughout the years and the Internet has become a dominant marketing tool. Traditional media has been losing ground because of new media channels. Information can be shared globally through the use of social media. In today's global village, viral marketing is becoming …

During the elections of 2002, Pim Fortuyn managed to win 26 seats in Parliament with his party LPF (Lijst Pim Fortuyn), even after his tragic death, and established a new record in the political history of The Netherlands. His extensive use of the mass media had a significant role in contributing to …

The objective of this market research is to evaluate the chances that the Cocoa Marketing Company has in the Dutch cocoa market while exporting directly. The research was mostly done via the internet, books and through several questionnaires. Although it was not possible to have all the information needed …

The European Society for Engineering Education (SEFI) wants to maintain a key player in the field of Higher Engineering Education. The central question of this report is therefore: What options should SEFI take into account to prepare the organization for the future and to remain an important player …

The Business and Marketing Communication Plan for the QualityTourism Awards aims to understand the current market situation in the tourism industry, along with finding the most appropriate marketing and communication tools to introduce the new QualityTourism Awards to the tourism market. Furthermore, …

The head office of Stiho B.V. decided to make their organization stronger. Now the product specialists of the northern region are spread over two establishments, this results in a longer communication time between the salesmen of the two establishments. Because the specialists are not in the same office …

his research report focuses on the role of social media on the Dutch financial sector. Did social media contributed to the change of image of the Dutch financial sector during and after the financial crisis? And what was the image of the Dutch financial sector before the crisis? Also different types …

Sensecommerce, a successful online wedding shop in Holland, wants to expand to France. Since 2005, Sensecommerce has been operating as an online wedding shop in the wedding accessory market. Over the years they have made a substantial revenue growth. The range of products is expanding rapidly. Sensecommerce …

The last few years, the airline industry has been struggling due to the terrorism attacks in 2001 and the recession. Nevertheless, the low cost carriers (LCC) continued to be profitable and successful with its own particular business model. It is an upcoming trend in the aviation industry. Ryanair is …