This research analysed the extent of brand awareness between DIYS Soap, Lush and Holland & Barrett and advised how can DIYS Soap improve its brand awareness in the Dutch market. DIYS Soap is a social entrepreneurship start-up based in Amsterdam which sells personal care products at a relatively high price …

Introduction: Augmented reality enriches online shopping with a new virtual aspect that offers customers the ability to try a product before purchasing it online. It superimposes digital information onto the physical environment which opens up opportunities for businesses involved in eCommerce (Sharma, …

This dissertation aims to research to what extent the municipality of The Hague has a grip on Europe. This dissertation sets out to answer the following main question: How does the municipality of The Hague profit from European funds and European networks? The research will include an analysis of the …

In 2013, the Joint Action Plan for Mental Health and Well-being (JA-MH-WB) was launched as a collaborative effort by the European Union and the 28 Member States. It aims were to build a framework for action mental health policy at the European level and builds on previous work developed under the European …

The purpose of this research paper was to answer the central question: How can promotion of electric cars be improved on social media? In order to answer this question desk and field research has been used. First, desk research has been conducted by analysing several articles and marketing books. Multiple …

The objective of this research is to document the conducted analysis on how the political event of the European elections of 2019 was covered by the Dutch television talk shows ‘Pauw’ and ‘Buitenhof’. Due to numerous developments in mass media communication, the field of political communication is dynamic …

Banks in the Netherlands are involved in Corpore Social Responsibility (CSR). What banks do for Corporate Social Responsibility and how they do it is not always clear. Different motives for Corporate Social Responsibility exist and as an effect, it remains questionable how customers would react to CSR …

This dissertation aimed to investigate how Kruidvat can improve their website to attract more customers. There has been a clear upward trend in online shopping in the Netherlands the past years. In order to gain and/or increase their competitive advantage, companies have to stay up-to-date and meet the customers’ …

Plastic is one of the most popular materials used in products, but it also leaves the earth to deal with a major environmental issue, namely plastic pollution. The oceans in particular are filled with plastic waste, which harms biodiversity and ecosystems. It also negatively impacts countries and their …

The purpose of this paper is to research why the implementation of UNSCR (2000) on taking a stand for Women, Peace, and Security by the Netherlands and Italy has failed to provide the desired results. In order to address this question, different research methods were chosen. The choice has been to only …