As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their …

Lech Bialek van Hanzehogeschool Groningen presenteerde begin september aan Netbeheer Nederland. Het doel hiervan was om te informeren over het Flexigrow Project en de voorlopige resultaten hiervan en aanbevelingen die hij op basis hiervan kon doen aan het Netbeheer.

Collaborative research methods such as action research and engaged scholarship are seen as one way for research to impact practice. Scholars engaged in such research face several opportunities and challenges that often do not make into academic publications, and yet hold valuable insights. In this symposium, …

Self-tracking and automated persuasive eCoaching combined in a smartphone application may enhance stress management among employees at an early stage. For the application to be persuasive and create impact, we need to achieve a fit between the design and end-users’ and important stakeholders’ values. …

Promoting Healthy Ageing, and specifically an Active & Healthy Lifestyle, is one of the biggest societal and economic challenges the EU is facing. A paradigm shift from health care and cure to prevention is essential since the traditional ways have proven to be insufficient to solve this complex problem. …

Increasing students’ motivation in higher education by designing a specific curriculum has always been a challenging but very complex process. The Department of Business, Finance and Marketing (BFM) of The Hague University of Applied Sciences (THUAS) initiated a redesign of the curricula with the major …

The role of universities in regional economic development has been highlighted in many study but the way in which a university can drive regional sustainable development in developing countries has been largely neglected so far. Based on an in-depth case study, we show how pollution and poverty in the …

Promoting Healthy Ageing, and specifically an Active & Healthy Lifestyle, is one of the biggest societal and economic challenges the EU is facing. A paradigm shift from health care and cure to prevention is essential since the traditional ways have proven to be insufficient to solve this complex problem. …

Values motivate consumer behaviour. The objective of this research is to show the impact of cultural differences on the consumer value system. The Netherlands and Chile were compared to identify to what extent differences between both cultures have an effect on what consumers value, and how this influences …

Publieke organisaties worden geconfronteerd met complexe vraagstukken, zoals structurele armoede en snel veranderende technologie. Daar adequaat op inspringen vereist veel van het innovatieve en experimenterende vermogen van deze organisaties. Uitkomsten en bijbehorende interventies staan op voorhand …