Social media are increasingly populated with brand messages that are linked to timely events, a practice that is also known as real-time marketing (RTM). In this study, we examine whether RTM is an effective strategy to boost sharing behaviour, and if so, what moment- and content-related characteristics …

This bachelor final project examines how the Dutch Ministry of Defence could enhance the number of female officers within in the organisation. The Dutch Ministry of Defence represents safety and peace in- and outside of the Netherlands. In the organisation, women are rarely represented. In 2017, solely …

Anthropocentrism is the belief that value is focused on human beings and that all other beings are means to human ends. Related to anthropocentrism, humanism privileges the aim of improvement of human welfare. Humanism has underwritten efforts to expose social injustices and improve the welfare of all …

This report contains: Implementation of social media in business strategies in the retail sector in The Netherlands. The central question is: In what ways has the implementation in 2016 of a new communication strategy with a focus on social media influenced the market share of supermarket PLUS? This …

Bankrupting Nature: Denying our Planetary Boundaries by Andres Wijkman and Johan Rockström emerges from the original report of The Club of Rome’s The Limits to Growth authored by Meadows and colleagues in 1972. This book demonstrates that an economy built on the …

Life on the Brink is an unusual volume in that it allows non-­‐academic, activist voices as well as  politicians,  environmental  studies  scholars,  and  social  scientists  to  participate  in  the  argument that concerns us all, the argument about the future of our planet and of humanity. The common …

In human-controlled environments and in cultivated landscapes, the plants accommodate social, cultural and economic needs. This article will focus on the use of plants for agriculture, urban planning, forestry, environmental education and indoor decoration in The Netherlands. This exploration, based …

In human-controlled environments and in cultivated landscapes, the plants accommodate social, cultural and economic needs. This article will focus on the use of plants for agriculture, urban planning, forestry, environmental education and indoor decoration in The Netherlands. This exploration, based …

Shake-on is actief op de B2B markt op het gebied van evenementen/netwerk industrie. Shake-on is een vrij jong en innovatief bedrijf en wordt steeds bekender. Shake-on genereert nieuwe afnemers op vrijwel eigen wijze. De bedrijven en contactpersonen worden benaderd via evenementen, klantenbestanden of …

De organisatie is een marketing- en promotie-organisatie voor de stad Den Haag. Partners nemen een partnerpakket af bij DE ORGANISATIE, waarmee zij recht hebben op minimaal twee keer per jaar online exposure met een gegarandeerd bereik van minimaal 15.000 personen. Dit bereik behaalt DE ORGANISATIE niet, …