This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

The purpose of this report was to research how to optimize customers and sales for independent coffee cafes in the Netherlands. By researching the main motivations of Dutch consumers to visit a coffee cafe and current marketing methods used in other coffee cafes, an advice marketing plan is offered. …

Statelessness is a global issue that affects more than 12 million people around the world. Based on the United Nations (UN) estimates, the Council of Europe (CoE) has identified the number of stateless persons in Europe to be at least 680,000. Despite the above figures, statelessness remains a relatively …

Spain is a country which at the moment has several economic problems. Therefore, the Spanish Government is offering non-European citizens the possibility of receiving Spanish residential visa when investing more than 500.000 € in real-estate. The purpose of this paper is to help Casamona, a young Spanish …

Phytophthora infestans, the causal agent of late blight, remains the main threat to potato production worldwide. Screening of 19 accessions of Solanum dulcamara with P. infestans isolate Ipo82001 in detached leaf assays revealed strong resistance in an individual belonging to accession A54750069-1. This …

In a country like Slovakia, there are many differences between national minorities, and therefore the country has to implement a mixed approach to the cultural interests and needs of the minorities. The largest minority in Slovakia is the Hungarian minority, with a total of 458,467 people, which is a …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

Indonesian Students Association in The Netherlands, PPI Belanda, is an independent organisation, which was established in 1922 by Indonesian youths who studied in The Netherlands. This organisation is made to be of service as a medium for all Indonesian students' needs as well as to give contribution …

BACKGROUND: In many genomics projects, numerous lists containing biological identifiers are produced. Often it is useful to see the overlap between different lists, enabling researchers to quickly observe similarities and differences between the data sets they are analyzing. One of the most popular methods …

This article uses a study of the life-story narratives of former classmates of Dutch and Moluccan descent to argue that the constructionist approach to intersectionality, with its account of identity as a narrative construction rather than a practice of naming, offers better tools for answering questions …