We propose and test two possible drivers of Topical Advertising (TA) success (1) temporal location of the message, and (2) temporal responsiveness of the message. By doing so, we attempt to gain a deeper understanding of TA, and the importance of temporal characteristics to leverage its success, as measured …

Even though meaning making is an important component of the mental health recovery programme, it turns out to be an underscored dimension in mental health care. This qualitative mixed method research was focused on meaning making in an art studio for psychologically vurnerable people. The main goal of …

The objective of this study was to understand community-dwelling older people’s readiness for receiving telehealth by studying their intention to use videoconferencing and capacities for using digital technology in daily life as indicators. A mixed-method triangulation design was used. First, a cross-sectional …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

International education is a relatively new field and until recently, there was no formal education to prepare practitioners. This means that people working in international education are a colourful and diverse group, coming from a wide range of disciplines, which definitely adds to the attraction of …

I was somewhat surprized with the fog in Groningen upon my arrival. This is not the fog that covers the beautiful landscapes of the northern Netherlands in the evening and in the early morning. No… It is the fog that obscures the real aspects of the earthquake problem in the region and is crystallised …

”Landscape as House” is about animating my families landscape through a new form of topographic living: a frag-mented house embedded into forests, meadows and the village. This house creates a life constituted of movement through landscape, on the scale of a farmers ground, with rooms inhabiting its …

Samenvatting Dit onderzoek komt voort uit mijn interesse voor de beroepspraktijk van oudere beeldend kunstenaars. Kan deze beroepspraktijk ook als een vorm van levenslang en levensbreed leren beschouwd worden? Aangezien in de artistieke praktijk en in het leerproces van de kunstenaar het ‘zelf’ een prominente …

In product design engineering education, classes in engineering mechanics are often difficult, unrewarding and unsatisfying for both students and lecturers. Within the Product Design Engineering program at Rotterdam University of Applied Science, a new approach has been developed and tested, leading …

The aquaculture sector is expanding worldwide, which gives this sector an important economic potential. A problem for the on land aquaculture sector is that there is insufficient quality feed for cultivating fish larvae and shellfish. Based on this problem the RAAQUA project was launched (Robust Algae …