We propose and test two possible drivers of Topical Advertising (TA) success (1) temporal location of the message, and (2) temporal responsiveness of the message. By doing so, we attempt to gain a deeper understanding of TA, and the importance of temporal characteristics to leverage its success, as measured …

Policy makers are looking for effective ways to promote the adoption of electric vehicles (EVs). Among the options is the roll-out and management of charging infrastructure to meet the EV drivers’ refuelling needs. However, policies in this area do not only have a long-term effect on the adoption of …

From the article: Globalization and technological innovation has led to an increasing competition between telecommunication service providers and has eroded traditional product- and service-based differentiation. One way to gain a competitive advantage is to create distinctiveness by improving customer …

We, humans have our roots in pre-Anthropocene eras where we gathered skills for survival and establishing our culture. The cumulated tacit knowledge, the skills, ideas and experiences that can only be shared by personal contact and mutual trust, is evolved and cumulated during this pre-Anthropocene era. …

Background: Self-management of exacerbations in COPD patients is important to reduce exacerbation impact. There is a need for more comprehensive and individualized interventions to improve exacerbation-related selfmanagement behavior. The use of mobile health (mHealth) could help to achieve a wide …

In cross-border e-commerce, electronic retailers (e-retailers) aim to extend their sales activities via the Internet beyond national borders. Unlike large companies, small and medium-sized enterprises are struggling with their international online expansion. This phenomenon is not limited to countries …

Fast charging is usually seen as a means to facilitate long distance driving for electric vehicles and roll-out therefore often happens with corridors in mind. Due to limited charging speeds, EV drivers usually tend to charge at home or work when the car is parked for a longer period to avoid unnecessarily …

Recent studies show that charging stations are operated in an inefficient way. Due to the fact that electric vehicle (EV) drivers charge while they park, they tend to keep the charging station occupied while not charging. This prevents others from having access. This study is the first to investigate …

The SCF Barometer is a joint initiative of the Supply Chain Finance Community and PwC. It is a survey aimed at mid to large corporate that investigate the current position and awareness of SCF, implementation drivers and critical factors. The 2017 and second edition reinforces our perception of growth …

This research paper is conducted in association with Gamebasics to identify the effects of Social media marketing activities of OSM, and to evaluate the influence of those marketing activities on customer equity and purchase intention. Gamebasics is the game developer behind Online Soccer Manager, one …