This thesis deals with the problem of students who do not always know how to fill in their leisure time. There is limited information on the behaviour of Dutch students in their leisure time. By researching their passion related behaviour I gained insight in the positive and negative points regarding …

Nederland bevindt zich momenteel in een dubbele vergrijzing, dit betekent dat zowel het aantal 65- als 80- plussers toeneemt. De toename van het aantal 65-plussers betekent een afname van de beroepsbevolking. Dit maakt het zorgsysteem voor ouderen onbetaalbaar en heeft bezuinigingen vanuit het Rijk tot …

Het is de tijd van het internet en specifiek die van de social media (Haan, Ross & Sonck, 2015). De organisatie waar dit onderzoek om draait, Het Cultuurgebouw, wil weten of de klanten tevreden zijn over de inzet van de social media en hoe de klanten door middel van de social media meer betrokken raken …

This report is written for Pavino sgroppino, a supplier of the upmarket cocktail sgroppino. The drink consists of lemon sorbet, prosecco and vodka, which is prepared with great craftsmanship in the kitchens of Pavan. Pavino is a supplier for hospitality occasions and a few wholesalers. The goal of this …

Pokémon Go, Facebook check-ins, Google Maps, public transport apps and especially smartphone apps are increasingly becoming traceable and locatable. As ‘check-in’, features in social media and games grow in popularity they pinpoint users in relation to everything else in the network, making physical …

In the Netherlands, research on student success has been highly influenced by Tinto’s integration theory. As part of my broader PhD research, I investigate the possible influence of the use of social media by first year students in higher education on student success. In previous studies I measured the …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …

Stadstheater Zoetermeer is an organisation that provides a stage for individuals and groups with a desire to perform. On the other hand Stadstheater Zoetermeer is an organisation that provides a place where visitors can enjoy theatre. Their goal is to discover, to experience and to meet new people, old …

Despite the current recession, Brazilian outbound travel continues strong. Long-haul travel beyond South America tripled between 2002 and 2012. When travels to Africa are taken into consideration, the preferred destination is South Africa. Between 2003 and 2008, 150,188 Brazilians travelled to South …

Company A offers different product types: comfort en luxury. Company A has concluded that the sales of the category luxury is lower than the category comfort. There are different ways concerning online marketing to raise this sale. This research focusses on social media. The primary purpose of this study …