The purpose of this research is to investigate the characteristics and the customer journey of couples in the USA who are interested in vow renewals. The study examines which promotion tools are the most suitable for this group at every stage in their customer journey by the use of five stages of a purchase …

In het kader van de snelheidsproblematiek in de dorpen Zeerijp en Zijldijk is voor de gemeente Loppersum een presentatie gegeven. De kern hiervan is om bewonersparticipatie te stimuleren.

Uneven workload distributions in teams can lead to suboptimal team performance. This paper therefore describes the design of a virtual assistant that supports workload harmonization in teams by measuring workload, informing team members about their own and other team members’ workload, and supporting …

Introduction: Visually impaired people experience trouble with navigation and orientation due to their weakened ability to rely on eyesight to monitor the environment [1][2]. Smartphones such as the iPhone are already popular devices among the visually impaired for navigating [3]. We explored if an iPhone …

Purewhite is een kledingmerk “voor ambitieuze jonge mannen met een duidelijke, originele en gedurfde kijk op het leven”. Purewhite is sinds 2008 actief op social media en heeft een sindsdien een groep van 4.000 volgers opgebouwd. Na lancering van de nieuwe webshop in september 2016 bezoeken wekelijks …

Airport capacity, expressed as the maximum number of air traffic movements that can be accommodated during a given period of time under given conditions, has become a hard constraint to the air transportation, due to the scarce amount of resources on the ground and restrictions in the airspace. Usually …

Does our knowledge about city and urban planning have solid ground? Can historical research promote creative thinking? How can we theorise about urban design and architecture in our age of the media? These questions have guided the creation of this multi-layered, richly documented and illustrated triptych, …

This plan will give insight in how to increase the amount of leads coming from the KHZ website. Nowadays online is growing bigger each day. That’s why it is important to have a proper online strategy. To answer this question desk- and fieldresearch was conducted. The research focused on multiple online …

Numerous laboratory-based studies recorded eye movements in participants with varying expertise when watching video projections in the lab. Although research in the lab offers the advantage of internal validity, reliability and ethical considerations, ecological validity is often questionable. Therefore …

This marketing plan is written for Big in Japan. Big in Japan is a clothing store based in the eastside of Amsterdam. Big in Japan brings a carefully selected range of fashion and lifestyle brands to an accessible level, not only focusing online but also with a unique store concept, outside the city …