This study is an attempt to determine how CityFilm can introduce their concept to the international market of Hong Kong. The choice for Hong Kong was made since CityFilm’s life long dream is to enter the Asian market. Since Hong Kong is located strategically and acts as a gateway for the rest of Asia, …

This export marketing plan will identify the British E-bike market for Mihatra BV, a medium sized Dutch producer of E-bikes. The objective of the plan is to find out what the best market positioning and marketing would be for Mihatra in the United Kingdom. The central research question is therefore: …

Researchers have long argued about the existence of the universal consumer trend escapism since it is believed that the trend has a positive influence on the entertainment industry, and thus the cinema industry, during the recession. As a result, the cinema industry is believed to be recession-proof, …

Little consensus has emerged about how organizational performance should be defined and measured. Most studies have used traditional approaches to give their own perspective about organizational performance and effectiveness, but none have recently tried to encompass these different views into one unified …

This article describes a European project which was aimed at improving the situation of persons with psychiatric or learning disabilities with regard to social participation and citizenship. The project took place in three countries (Estonia, Hungary and the Netherlands) and four cities (Tallinn, Budapest, …

Bij het onderzoek naar mogelijke effecten van een windmolenpark in het IJsselmeer is ETFI uitgegaan van de vele onderzoeken die er inmiddels, in Nederland maar ook internationaal, bestaan. Op deze manier zijn conclusies en oordelen, zowel geïnspireerd door voorvechters van windenergie als van tegenstanders, …

De toeristisch-recreatieve sector is in belangrijke mate afhankelijk van externe factoren waar zij zelf geen invloed op kan uitoefenen maar wel mee geconfronteerd wordt. Het kan hier bijvoorbeeld gaan om bevolkingskrimp, vergrijzing, ontgroening, technologische ontwikkelingen, de economische recessie, …

Het project “Sporttoerisme - Sportas Amsterdam” draait om de vraag: welke kansen biedt sporttoerisme voor Sportas? De aanleiding voor het project is het bredere programma rond het gebiedsconcept Sportas Amsterdam. Dit programma behelst de ambitie van de gemeente Amsterdam, gemeente Amstelveen en partners …

Positive Travels is an online company that organises trips for business companies and for people who want to go on a holiday for leisure purposes. It was developed from its parent company Positive Business Events. Positive Travels offers trips with different themes and trips are mostly tailor-made. Positive …

This paper presents the results of an evaluation of a technology-supported leisure game for people with dementia in relation to the stimulation of social behavior.