'' How can Almuntazar introduce their products to the Kuwaiti market ? To answer the central research question, three areas have been used for data collection and analysis. Survey data collection from 200 participants, 3 manager interviews on how they introduce new products within the market, and 3 …

This article provides an introduction to the topic of multinational management. Multinational management employs a set of principles, theories and models, forming a systematic framework for managing organizations in a global context. This introduction will provide an embarkation point so as to demystify …

This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the …

This paper assesses the sustainability performance of the banana value chain by comparing and discussing 25 attributes owing to different sustainability dimensions. The paper identifies critical aspects and provides a qualitative assessment of the sustainabilityperformances of banana chains at the local …

De auteurs doen in deze bijdrage verslag van de ontwikkeling van een instrument en methode die werkgevers een beter zicht geven op huidige en toekomstige personeelsbehoefte. De eerste ervaringen met instrument en methode onder negen werkgevers in Eemsdelta-regio zijn positief: de informatie over personeel …

Posterpresentatie voor Hanze Research Day

Preventing working shortages: a regional pilot in the province of Groningen In 2013 the Centre of Applied Labour Market Research (Kenniscentrum Arbeid, KCA) has developed a method for data collection to get an insight in employer’s future demand for staff. The method is developed to contribute to solve …

Eén van de doelstellingen van het onderzoeksproject Flexiheat is het ontwerpen van innovatieve business modellen die een succesvolle exploitatie van warmtenetten stimuleren door het benutten van flexibiliteit. Binnen Flexiheat is het Energy Transition Park in Wijster met de afvalverbrandingsinstallatie …

In response to globalisation and internationalisation of both higher education and the job market, The Hague University of Applied Sciences (THUAS) has seen a considerable increase in English-medium courses, i.e. non-language subjects taught through English. Internationally, the rise of English-medium …