The country of Curaçao, a Small Island Developing State, is currently dealing with the challenge of waste mismanagement. Inhabitants generate approximately 2.5 kilograms of waste per day per capita, and the majority of this generated waste is landfilled at the Malpais landfill. The current issue is …

‘Old’ marketing, such as flyers and newspaper ads, did not work that well anymore for Sport2000 Bakker, and was becoming too expensive. They assumed that social media would be a cheaper, more effective, and goal-oriented marketing tool. Sport2000 Bakker was also seeking more customer participation and …

This dissertation addresses the central question, ‘How does the impact of influencers and brand ambassadors in the fashion industry affect the buying intentions of teenagers (ages 13-16) and Millennials?’ Many brands that use influencer marketing have been more concerned with the scope of an influencer’s …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

Instagram influencer marketing is the new word of mouth marketing tactic in which influencers are able to directly impact people. These so called opinion leaders are of great value for brands who wish to distribute their products or services to a certain type of audience. Micro-influencers are a specific …

The local Dutch legislations (PGS-29) regarding the above-ground storage of flammable products have become stricter. This has led to the phasing out of Viking-Johnson couplings that are located inside of tank pits. These couplings are prone to leakage and they use rubber seals which are now prohibited …

This study was aimed at analyzing the international community’s efforts in relation to decreasing youth segregation in Bosnia with a focus on educational reforms. The central research question of this study is: “How can international educational initiatives contribute to a decrease of ethnic segregation …

The aim of this paper is to analyse current practices and issues regarding the accessibility of study programmes in Dutch HEIs for refugee students in order to improve the current situation. This was done by researching relevant literature, looking into the role of networks, and analysing best practices …

This research examined the role of the European Union in lowering medicine prices of cancer treatment. For this, the following research question was used: How can the European Union contribute to the reduction of medicine prices of cancer treatment? This question was answered by means of seven sub-questions, …

The disruptive rise of the sharing economy has revolutionized the field of consumption of things and influenced many associated areas. Participation in these social innovations is an important phenomenon and people are exploring and expanding the further possibilities of the sharing economy with emerging technologies …