Small retail entrepreneurs in the Netherlands are confronted with declining turnover and ROI. A decrease and even disappearance of small retail in town centres, suburbs and villages is not just a loss of income for the people involved. It constitutes also a loss of attractiveness and economic viability …

Tim Hortons is a Canadian quick service restaurant best known for its coffee and doughnuts. It opened its first coffee shop in 1964 in Hamilton, Ontario. From the start, Tim Hortons has focused on top quality products that are always fresh and delivering exceptional service. It has grown into the largest …

This research paper focuses on how the use of the internet can be a potential marketing tool for restaurants and local businesses such as bars and cafés. The goal of this research is to set up a consultancy company, specialized in proposing strategies for restaurants using online tools, to enable them …

This dissertation was created with the goal to examine how online shopping has changed retail, specifically department stores and their business model, and to recommend a course of action and business model for entrepreneurs considering starting an (online) department store. There are several recommendations …

Casamona International is a small real estate office located in Barcelona, Spain. Casamona International is known for their offerings in the market as ‘’unique and different’’. However, the company failed to attract Dutch customers and therefore this marketing plan was written to attract new clients …

Many companies have included social media features in their corporate intranets to encourage collaboration and knowledge sharing, and to improve internal communications. Since November 2013 Rabobank International(RI) has launched their new worldwide social intranet, Meeting point. However, like in many …

Summary Social impact assessment (SIA) developed alongside EIA in the early 1970s as a mechanism to consider the social impacts of planned interventions. The early understanding tended to limit the practical application of SIA to the project level, usually within the context of regulatory frameworks, …

The third industrial revolution is often thought to be caused by the emergence of three-dimensional (3D) printing technology. There is an evolving digital ecosystem that in several ways parallels the early development of digital music formats for the consumer market. At the same time there are social …

1e alinea column: Een van de simpele redenen dat we zoveel meningen, inzichten en dus vaak verwarring rond de impact van internet voorbij zien komen, is heel simpel dat we, in ieder geval in Nederland, zo veel verschillende begrippen gebruiken voor het zelfde. Dat is heel begrijpelijk maar tegelijkertijd …

The case traces the story of Henk Van Houtum’s journey and his desire to turn a small, traditional, family business into a professionally-run company. In June 2011 a Dutch Private Equity company, Friesland Bank Investments (FBI), a subsidiary of the Friesland Bank, announced that it was buying a controlling …