Research in the Netherlands on the success of students in higher education is highly influenced by Tinto’s integration theory. This paper is part of a broader PhD research, in which I investigate the possible influence of the use of social media (Facebook) by students. By comparing various studies conducted …

This study aims at examining the ways people communicate about energy transition, by analyzing the discourse of different stakeholders in a case of a local initiative for renewable energy. When moving from traditional to renewable energy, social acceptance of new technologies is of central importance, …

Entrepreneurial Journalism is gaining in interest, first in the United States, but now also increasingly in Europe and in the Netherlands. This can be explained by a combination of factors. Firstly, reorganisations and substantial lay-offs in recent years at news publishers, especially of regional newspapers, …

According to Johnson & Grandison (2007), failure to safeguard privacy of users of services provided by private and governmental organisations, leaves individuals with the risk of exposure to a number of undesirable effects of information processing. Loss of control over information about a person may …

The purpose of this research paper was to find out whether and how online fashion retailers can improve the brand experience of their customers by integrating the experiential marketing tool pop-up retail into their marketing strategies. Characteristics and prospects of pop-up shops were studied and …

Unitedstudios was founded in 2008 and its principal mission is to establish a superior quality photo and film production studio in the south of the Netherlands through creativeness, innovation, flexibility and outstanding customer service. The studios main service is providing complete advertising solutions, …

This report offers an advice about the expansion of Netflix to Germany. Netflix is a subscription-based video-ondemand service that is running in 41 countries already and originated in the US. It offers video content, such as TVshows, movies, and documentaries for a monthly fee to subscribers who can …

Greece has been facing serious image problems since the start of the economic crisis a few years ago, particularly relating to issues of untrustworthiness and corruption. It is a matter that has affected the country in many ways and the improvement of the image would lead to major benefits, especially …

eVision Industry Software develops applications for companies in the oil and gas industry that are used for the creation of permits-to-work, improvement of site safety, and control and analysis of health and environment issues. The business has grown fourfold over the last two years, due to global contract …

Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …