Interactivity has become a crucial aspect of marketing. It allows companies to connect with their customers, often resulting in positive outcomes. Based on a literature review, this chapter discusses ten of the most pioneering tools used in interactive marketing. First it will be explained how each tool …

Blockchains draw everything they touch into a market logic. Is resistance possible?Activist and artistic engagements with blockchain technology point to (at least) threedifferent sets of tactics that aim to subvert this affordance of the technology. The firstis part of an accellerationist logic: riding …

The research described in this professional assignment identifies the bottom-up governance arrangements that enable Dutch CSAs to achieve collective land ownership in line with their principles. These arrangements are being explored in response to multidimensional agrifood system failures and recent …

When physicians and nurses are looking at the same patient, they may not see the same picture. If assuming that the clinical reasoning of both professions is alike and ignoring possible differences, aspects essential for care can be overlooked. Understanding the multifaceted concept of clinical reasoning …

This LYCar company report is focused on the general topic of the adoption of local foods on behalf of the Hotelschool The Hague Research Centre. After redefining the research topic, the focus shifted towards consumer purchasing behaviour and the adoption of locally grown vegetables. The research is structure …

"This LYCar company report is focused on the general topic of the adoption of local foods on behalf of the Hotelschool The Hague Research Centre. After redefining the research topic, the focus shifted towards consumer purchasing behaviour and the adoption of locally grown vegetables. The research is …

Despite the inherent conservatism of the hospitality industry, times are changing and challenges are arising in the workforce. Staff shortages in hospitality organisations in the Netherlands are severely caused by a great resignation from hospitality employment. Research suggests that a significant antecedent …

Background: Osteoarthritis is a major public health concern. Despite existing evidence-based treatment options, the health care situation remains unsatisfactory. Digital care options, especially when combined with in-person sessions, seem to be promising. Objective: The aim of this study was to investigate …

Critical discourse analysis (CDA) and participatory action research (PAR) reinforce each other as critical research approaches toward social transformation and social justice provided to humans, other species, and the ecosystem at large. Both disciplines are suitable to be embedded in a critical emancipatory …