This research has been conducted in order to find out how the Indian government can use marketing expenditures effectively to increase tourism from Millennials in the Netherlands. The travel and tourism industry is the largest service sector and one of the most important sources of income for India. …

The paper analyses key elements of communication that may lead to accusations that a company is engaging in practices of greenwashing failing to create stakeholder engagement. According to sensemaking and sensegiving approaches, the theoretical foundations that underpin the concepts of corporate social …

Although urban agriculture as a way to come to sustainable urban food systems can be questioned and we have to be aware not falling into a ‘local trap’ regarding its benefits (Born & Purcell, 2006), initiatives for urban agriculture emerge all over the world. Some of these primarily focus on achieving …

Entrepreneurial Journalism is gaining in interest, first in the United States, but now also increasingly in Europe and in the Netherlands. This can be explained by a combination of factors. Firstly, reorganisations and substantial lay-offs in recent years at news publishers, especially of regional newspapers, …

Academy of the People is a project which ran from December 2012 to June 2013, in which students from Minerva Art Academy in Groningen developed critical site-specific artworks in the social environments of their research interests: in primary schools,religious centres and even police stations. In each …

African photography has emerged as a significant focus of research and scholarship over the last twenty years, the result of a growing interest in postcolonial societies and cultures and a turn towards visual evidence across the humanities and social sciences. At the same time, many rich and fascinating …

In het project 'Ik zie, ik zie..' is de dementerende medemens een verre ander voor de kunstenaarstudenten. Om deze verre ander te ontmoeten is het nodig in jezelf te graven; vanzelfsprekendheden te ondervragen en de ander diep in de ogen te kijken. Waar ben je? Hoe kan ik je kennen en hoe kan jij mij …

This paper will focus on the role of artists and designers as agents of change in sustainability innovation. We will analyse the characteristics of this role on the basis of a review of literature that discusses various concepts, methodologies and strategies applied by artists and designers in innovation …

In deze bijdrage wordt het gebruik van sociale media gekoppeld aan stakeholderengagement en stakeholderdialoog. De bijdrage start breed met de verantwoordelijkheden van organisaties. Dit wordt gekoppeld aan de digitale ontwikkelingen in de samenlevingen manieren om echt verbindingen te maken met de stakeholders …

This study researches the current Dutch Bob-campaign and its impact on the attitudes and behaviour of the target audience. The Bob-campaign is concerned with the road safety issue of drinking and driving in the Netherlands and is part of the initiative “Daar Kun Je Mee Thuiskomen”, which is an initiative …