This research is an attempt to find an answer to the question “How can the EU and UN encourage de-escalation in the Korean Peninsula?”. Each chapter will be divided in a part on the European Union (EU hereafter) and a part on the United Nations (UN hereafter). During the first part, the research will …

This research examined the role of the European Union in lowering medicine prices of cancer treatment. For this, the following research question was used: How can the European Union contribute to the reduction of medicine prices of cancer treatment? This question was answered by means of seven sub-questions, …

The disruptive rise of the sharing economy has revolutionized the field of consumption of things and influenced many associated areas. Participation in these social innovations is an important phenomenon and people are exploring and expanding the further possibilities of the sharing economy with emerging technologies …

Data on which the manuscript was accepted: Reference: Snijders, I., Rikers, R. M. M., Wijnia, L., and Loyens, S. M. M., “Relationship Quality Time: The validation of a relationship quality scale in higher education”. Manuscript submitted for publication on 5 November 2016 at the journal of Higher Education …

This strategic marketing report is written for the 20Duurzaam20 foundation and bouAd Adviesgroep. The 20Duurzaam20 foundation is an initiative founded by entrepreneurs situated in the community of Katwijk. The foundation strives to accomplish the reduction of energy use by twenty percent or to replace …

The reason for this research is the missing social media strategy for Beauty Oranje, the beauty center of the Hotels van Oranje. Within four months the social media strategy of Beauty Oranje will be formed through a combination of existing literature aimed at formulating a social media strategy. The …

As a German conglomerate company specialized in electrical engineering and electronics, operates Siemens the world market with eight different divisions ranging from Power and Gas to Mobility. This study refers to the division Siemens Building Technologies (BT), the worlds market leader for energy efficient …

Albert Heijn To Go, hereafter referred to as ’’AH To Go’’, is a convenience supermarket. The store offers Good Food to Go, which they define as delicious and healthy food solutions suited for on-to-go consumption. AH To Go’s strategy for 2017 entails expanding their market beyond their core business …

Inducement This research is written for CBTC. CBTC is a trading company which will soon expand their business with an online flower shop. The online flower shop will be a new competitor in the online floral industry of Shanghai. In order to succeed, CBTC wants to gain a strong and distinct market …

This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …