Trade shows offer a platform for exploring new markets, discussing problems, spotting trends and increasing brand awareness. They are an essential part for the communication mix, the product mix, and the distribution mix. After a trade show, the company’s leads are often not managed effectively. This …

Some forms of media use may negatively affect (pre)adolescents’ health, but little is known about the parent’s role herein. Therefore, an online questionnaire among 1,741 Dutch youngsters (10-18 years) explored, a) whether they use electronic media in a healthy manner – i.e., no media during bedtime; …

Rice is the second most important cereal in Tanzania occupying 18% of cultivated land and is mostly used as a cash crop. This study conducted at Mahiga Irrigation scheme in Kwimba district aimed at identifying opportunities and strategies for improving access to markets by small holder rice farmers in …

Background Physical activity can prevent or delay age-related impairments and prolong the ability of older adults to live independently. Community-based programs typically offer classes where older adults can exercise only once a week under the guidance of an instructor. The health benefits of such programs …

Since the first uptake of electric vehicles, policy makers are questioning how to rollout public charging infrastructure in an efficient manner, such that user convenience balances with costs of investment. In some metropolitan areas, the first phase of rollout has been passed, meaning an optimized deployment …

Technological developments have a major impact on how we live, work and learn together. Several authors refer to a fourth revolution in which robots and other intelligent systems take over an increasing number of the current (routine) tasks carried out by humans (Brynjolfsson & McAfee, 2014; Est et al., …

Airports represent the major bottleneck in the air traffic management system with increasing traffic density. Enhanced levels of automation and coordination of surface operations are imperative to reduce congestion and to improve efficiency. This paper addresses the problem of comparing different control …

This strategic marketing report is written for the 20Duurzaam20 foundation and bouAd Adviesgroep. The 20Duurzaam20 foundation is an initiative founded by entrepreneurs situated in the community of Katwijk. The foundation strives to accomplish the reduction of energy use by twenty percent or to replace …

This publication addresses the practical research of the Sustainable Cooperative Entrepeneurship (SCE) research group at Hanze University of Applied Science (UAS) Groningen. The SCE research group links market, education and public administration in their commitment to improve local and regional resillience …

Albert Heijn To Go, hereafter referred to as ’’AH To Go’’, is a convenience supermarket. The store offers Good Food to Go, which they define as delicious and healthy food solutions suited for on-to-go consumption. AH To Go’s strategy for 2017 entails expanding their market beyond their core business …