The purpose of this research is to investigate the characteristics and the customer journey of couples in the USA who are interested in vow renewals. The study examines which promotion tools are the most suitable for this group at every stage in their customer journey by the use of five stages of a purchase …

Purpose – Since the end of the financial crisis in 2013, the residential real estate market is booming in Amsterdam. Especially for singles and starters it is almost impossible to live in Amsterdam. This high demand and low supply in the market can be defined as an opportunity for investors to invest. …

This plan is written because the company Napco beds has taken over the brand Norma approximately one year ago after the brand declared bankruptcy. Napco beds is a company that owns different brands named Napco, Nextday and Norma respectively. The client for this plan is Norma. In 1884 Norma started with …

The Museum Volkenkunde (National Museum of Ethnology) in Leiden is a museum about people and their cultures. The museum’s activities consist of permanent exhibitions of objects from eight different cultural areas around the world as well as small and large temporary exhibitions. To attract visitors to …

Over the years the industrial production was transformed by steam power in the 19th century, by electricity in the early 20th century, and by automation in the 1970s (Lorenz, et al., 2015). Today’s society is on the verge of the fourth industrial revolution, the Smart Industry. The impact of the Smart …

Kinematical joint analysis during road cycling is a new trend. Reviewing the methods for 2D and 3D lower limb kinematical research, the sensor to segment alignment appeared to be the most challenging part due to unknown orientation with respect to the anatomical joints. A methodology that is suitable …

Wellbeing, comfort and safety in outdoor shoes have always been based on parameters that vary from person to person (male, female, weight, build, etc.). The aim of the project OutFeet was to go beyond this subjective approach by taking a merely qualitative analysis to a higher scientific level. The …

The customers of Inspectorate ship gasoline to Asia. Due to the limitations of the ships and costs of the journey it is preferred to concentrate the gasoline. The concentrated gasoline can be blended with other “cheaper” forms of gasoline to make the required gasoline. Because of the concentrated form …

This paper describes the robustness determination and optimization of L-cysteine addition for total mercury content determination by Instrumental Neutron Activation Analysis (INAA). Instrumental Neutron Activation Analysis is an analysis technique to measure concentrations of chemical elements regardless …

Opdrachtnemer Charlotte Andeweg heeft een onderzoek uitgevoerd voor de afdeling Marketing en Communicatie van Hogeschool Leiden over de klanttevredenheid van deze afdeling. De opdrachtgever wil te weten komen waarom de interne klant niet tevreden is over de afdeling. Hij wil weten wat moet verbeteren …