This article explores the perceptions of development through metaphor use by students of International Business Management Studies at The Hague University. Students’ reflections upon the concepts of nature and development before and after educational intervention are examined through discourse analysis …

Television advertising is the most effective wayof advertising, however, media clutter and high expenses frequently stand in the way of its effectiveness. The purpose of this research involves one variable of which the value might beunderestimated when creating a television ad: music. Its contribution …

OBJECTIVES: In health evaluations, physical activity (PA) and cardiorespiratory fitness (maximal oxygen uptake [VO2max]) are important variables. It is not always possible to assess both of them. If the association between self-reported PA and VO2max was strong, it would be possible to use the information …

For the purpose of good and trustworthy management information for the government, our research institute has built a data space system that makes it possible to periodically monitor data flows within as well as between organizations of the justice domain. The aim of this system is to get insight into …

Every year more than 140 million visitors visit EAZA member zoos. To promote conservation to this enormous public of zoo visitors, EAZA launches annual conservation campaigns. Since the start of EAZA’s first campaign in 2000 they have been running 10 campaigns with a variety of issues that affect certain …

The theme of this graduation assignment is destination branding. The main goal of destination branding is to emphasize the unique image of a destination, which then differentiates it from competitors (Hanzaee & Saeedi, 2011, p.13). The Bratislava Tourist Board – largest in campaigning the city brand …

Only 18% of the Dutch population watches TV commercials. This means more than 80% does not watch them and zaps to another channel or walks away from the television. In general TV commercials are evaluated to be an irritating interruption during a program or movie that is broadcasted. Research shows that …

Purpose: The objective of this study is to investigate the effect of a Self-Management Program for workers with a chronic disease. This program is based on the Chronic Disease Self-Management Program of Stanford University, modified for workers with a chronic somatic disease. Methods: In a randomized …

Organizations are struggling to choose from or combine the different business process management paradigms offered in today's BPM landscape, such as workflow management, dynamic case management and straight through processing. The field of declarative processes seems to be able to address this challenge …

As the value of brands represents enormous amounts of money to companies, understanding how to influence what drives consumers in their brand selections and brand loyalties is a matter of great importance. The present study, conducted through an online survey amongst 410 students between 18 and 26, contributes …