Recently, a new marketing trend has entered the market. This new software is called marketing automation. It consists of using different marketing tools put together and thereby aiming to collect and analyse all data from an input database. Marketing automation provides organizations the opportunity …

Coltan is a rare mineral which is mined, both legally and illegally, at Congolese dig sites at the expense of the wellbeing of coltan miners. This dissertation provides an understanding on the living and working conditions of the Congolese coltan miners and the relation of coltan to armed conflict in …

Reversed-phase HPLC with mass spectrometric and diode array detection as well as some literature data were used to reveal the individual types of solutes in anthocyanin complexes of tulip flower petals that are responsible for tulip flower petals coloration of the samples available in the local flower …

Mobile Rapid-DNA devices have recently become available on the market. These devices can perform DNA analyses within 90 min with an easy ‘sample in–answer out’ system, with the option of performing comparisons with a DNA database or reference profile. However, these fast mobile systems cannot yet compete …

On May 20, 2016, the Member States of the European Union will have to transpose the 2014/40/EU revised tobacco directive. The dissertation in front of you provides an understanding of the revised tobacco directive and the transposition of the directive into North Rhine-Westphalian law. The historical, …

How can ST. by Olcay Gulsen become commercially successful in Hong Kong within two years? This question is the central research question in this final paper and reflects the ambition of ST. to become a big retail player in the fashion market of Hong Kong. ST. Studio (previously called Supertrash) is a …

The company this export/marketing plan focuses on is the Dutch company Dopper. This social enterprise is founded in 2010 and engages in reusable water bottles. The main objective Dopper has is reducing single use plastic waste. In the Netherlands the company is well positioned in the market. Dopper has …

This report presents a detailed analysis of the German market concerning the bedding industry as well as a detailed recommendation to Royal Textile on whether they should enter the German market and how. Therefore the focus of this report refers to further expansion of Royal Textile on the European market. …

This thesis gives an overview about how YCall (a VoIP App) can be positioned in the Dutch market. This positioning helps to minimalize information overload in the mind of consumer, and thereby leaving a clear impression and message about the product and brand. Thus, by designing the most suitable market …

The continuous increase of accident and incident reports has indicated the potential of drones to threaten public safety. The published regulatory framework for small drones is not visibly based on a comprehensive hazard analysis. Also, a variety in the constraints imposed by different regulatory frameworks …