The main purpose of the report was to find a solution to the problem of launching Fun Factory, a new event management company targeting individuals, into the Dutch market. The findings of the internal as well as external research has shown that Fun Factory, with its wide range of workshops, arrangements …

Innovation seems to be the most important element of activities of companies to stay vital in a very competitive international market. Innovation is the process of developing products or services in an organisation for a market. Especially small and medium-sized companies, for which it is difficult to …

Twenty sixteen year old fourth-graders of the School for Young Talent (School voor Jong Talent) in The Royal Academy of Fine Arts, Design, Music and Dance (Hogeschool van Beeldende Kunsten, Muziek en Dans) participated in a pilot project that combined music, dance and visual arts in a creative process. …

In 2005 and 2006, almost sixty Dutch National Sport Federations (NSFs) participated in a special program for creating a marketing strategy for the next four years. This program was initiated and organized by NOC*NSF (the Dutch Olympic Umbrella Sports Organization). The NSFs had to joint the project to …