Personal branding is a huge trend in the United States. Young professionals use personal branding to obtain a stronger position on the labour market. In the Netherlands this trend is just in the beginning phases. Most people are unaware of the meaning, importance, influence and advantages. The central …

Evorsa is a small scale Dutch organization specialized in organizing personnel events. Although, the company has been on the market for seven years already, it seems that the firm is not moving forward. Through the years, Evorsa has managed to build up a solid image of itself as a winter activities expert …

The main purpose of the report was to find a solution to the problem of launching Fun Factory, a new event management company targeting individuals, into the Dutch market. The findings of the internal as well as external research has shown that Fun Factory, with its wide range of workshops, arrangements …