This marketing communications report was commissioned to examine how Primaflora can start internet marketing in order to establish valuable customer relationships and increase customer numbers for its German flower shops. The company’s main goal for creating an online presence is to increase brand awareness, …

Social media is becoming vitally important in today’s world. Big corporates and small companies both make use of it as part of their online marketing strategy (Ramachandran, 2014). It is a cheap, easy and it is a fast way to connect with customers, create dialogue and reach the mass. Consulting companies …

The Nociception Coma Scale (NCS) is a pain observation tool, developed for patients with disorders of consciousness (DOC) due to acquired brain injury (ABI). The aim of this study was to assess the interrater reliability of the NCS and NCS-R among nurses for the assessment of pain in ABI patients with …

Conceptual profiles for excellent professionals: the students’ perspective

Background: Determining what constitutes an excellent allied health care professional (AHCP) is important, since this is what will guide the development of curricula for training future physical therapists, oral hygienists, speech therapists, diagnostic radiographers, and dietitians. This also determines …

LO Excellent in bovenbouw VO: excellente docenten voor excellerende leerlingen? In hoeverre worden álle leerlingen in de bovenbouw van vmbo, havo en vwo uitgedaagd om te excelleren in één of meerdere sporten naar keuze, ieder op zijn/haar eigen niveau en hoe kunnen we dat bij LO inrichten? De eerste …

Een boek op basis van een studie naar de invloed van leercondities (support, challenge, assessment) en cruciale gebeurtenissen op de ontwikkeling van individueel talent. Zes HRM-ers, uit wetenschap en praktijk, die dominant zijn in het hedendaags HRM-debat, zijn op basis van een theoretisch model bevraagd …

PURPOSE: Advanced radiotherapy treatments require appropriate quality assurance (QA) to verify 3D dose distributions. Moreover, increase in patient numbers demand efficient QA-methods. In this study, a time efficient method that combines model-based QA and measurement-based QA was developed; i.e., the …

Poster presentation, Hanze Research Dag, Hanzehogeschool Groningen, januari 2013

The aim of this study was to develop the Mastication Observation and Evaluation instrument for observing and assessing the chewing ability of children eating solid and lumpy foods. This study describes the process of item definition and item selection and reports the content validity, reproducibility …