This thesis focuses on the design and development of an emotion-evoking humanoid creature design for Morpheus Labs, to facilitate the creation of a horror VR experience in Unreal Engine 5. The project focuses on the client’s lack of knowledge about creating an effective and emotionally impactful design, …

Vlissingen is turning into an unattractive student city with an increasing student outflow due to several factors like the ‘Wet Internationalisering in Balans’ (a national policy affecting international education), few educational institutions, limited variety of study programs, limited nightlife and …

This research paper investigates the importance of intrinsically motivated employees in the implementation of an eco-positive policy at Het Scheepvaartmuseum. This topic is significant because the outcome does not only benefit this specific museum, it would also set an example for sustainability in the …

After successfully passing the Proposal report, I have continued my research concerning shame’s effect on consumers’ sustainable behaviors and choices, mainly regarding consumption. As a result, the final steps of the Design Based Research cycle have been conducted and resulting from this is an actional …

QUOTE “In a movie, you have someone who can push the plot along verbally. But [with fashion], music and clothes are your whole plot”. [Rene Arsenault] ABSTRACT This study addresses the extent to which hip-hop music is capable of modifying a consumer’s perception of the luxury fashion brands mentioned …

Despite the positive consumer attitudes towards animal welfare, and an increasing supply of animal welfare enhanced meat, consumers still mainly opt for conventional meat instead of meat produced with higher animal welfare standards. This thesis argues that consumers may do so because they must trade …

This thesis set out to research the mental health issues that students currently face and researched both the Netherlands and the United Kingdom. Furthermore, this thesis also set out to research self-regulation theories and how these could be implemented at universities and colleges. Self-regulation …

Social media have become a large part of nowadays companies’ marketing strategy, but how does this impact the customers’ perception of a brand? The aim of this dissertation is to research the influences of social media advertisements on consumer based brand equity in the travel industry. To this end, …

Purpose – Since the end of the financial crisis in 2013, the residential real estate market is booming in Amsterdam. Especially for singles and starters it is almost impossible to live in Amsterdam. This high demand and low supply in the market can be defined as an opportunity for investors to invest. …

The primary research question for this project was “How can Royal FloraHolland increase the consumer spending on Dutch flowers and plants in Turkey?” with the aim to study causes and reasons for the low consumption of flowers and plants in Turkey. The research question was answered through desk and …