One needs three things to create a successful startup: to start with good people, to make something customers actually want, and to spend as little money as possible. Most startups that fail do it because they fail at one of these. A startup that does all three will probably succeed. (Graham, 2005) Five …

After previous research Plus Holding BV has decided to start with the import of the Argentinean beach cruiser. This is a striking and fashionable bicycle from Argentina. The idea of the company is to sell this bicycle via an international export website. On this website the cruiser and all other kinds …

GrandAlpes is a company founded by International Lodging Services, who is a tour operator specialised in chalets. GrandAlpes is responsible for the management in several chalets villages in France and Vallandry is their biggest chalet park with 50 chalets and a restaurant. About 500 people can stay in …

A la différence d'Aristote, d'Hobbes, de Locke et de Rousseau et malgré leurs plaidoyers maternalistes, il y avait quand même des voix critiques mais malheureusement en minorité qui rejettaient toute mention des différences entre les sexes pour approuver l'exclusion des femmes dans les droits civiques. …

Living the sustainable lifestyle is gaining more and more popularity and every product can be delivered in an eco-friendly way. However, when a person wants to go out the non-sustainable options tend to rule the roots. This paper focuses on the Berlin club scene and gives an answer to the central question …

Background As the level of government closest to citizens and the real economy, local and regional authorities have an important role in tackling the severe impact of the current economic crisis. The double pressures of decreasing public revenue and increasing demand for services, however, call for more …

Parallel trade is 'the legal importation of genuine goods into a country by intermediaries other than authorised distributors' (Albaum, Duerr, Strandskov, 2005, p. 313). It has been concluded that parallel import is a result of price differences across European countries, which in turn, is the result …

Throughout this paper, two main features are dealt with: organic agriculture and its introduction in an ex-soviet republic (Kazakhstan). This means that this paper contains both theoretical findings, based on mere desk research, and practical descriptions, based on empirical research and my work experience …

purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …