This study focuses on the uses and functions of music in the life of individuals in the province of Groningen at the beginning of the twenty-first century. The study is an ethnomusicological study representing the sub-discipline of ethnomusicology-at-home. It uses Andreas Reckwitz’ formulation of practice …

Stocker Centrale Verwarming was founded in 1978. It is an established heating company in the region of Zevenaar; a city that lies on the border with Germany and the Netherlands. High quality and fast service are the vocal points of the organization. Because of changes in the industry, new competitors …

This paper examines the importance of relationship marketing in the non-profit organisation, specifically focused on the alumni. Embracing the existing customers in an organisation is regarded to be more profitable in the long run. As non-profit organisations face a limited amount of resources, they …

The contribution of purchasing to the development and growth of small- and medium-sized enterprises (SMEs) and the overall performance of supply chain has been neither rigorously examined nor empirically substantiated. This paper provides empirical evidence on how purchasing variables (relationship, …

The European Higher Education Area (EHEA) requires changes in the way universities are managed. It is an opportunity for correcting imbalances whilst at the same time being a challenge that can mark important differences between universities. This study seeks to identify the challenges and information/training …

Small groups (SG)'s are an important and seemingly vibrant part of church life. Ichtus Pinkstergemeente in Zaandam, among other ministries, also has a small group ministry (SGM),. According to the church leadership it is not a very successful one. This project is an attempt to sort out where the problems …

Metastructuration actions (overarching activities from management that shape and align users’ activities of IS/IT use) are often advocated to improve the success of IS/IT implementation. But how can management support enhance the success of IS/IT by metastructuration actions, when they are dealing with …

Social media have become an important element of modern society in a short period of time. Social media are online tools to connect people; it implies the development of publication to conversation and from sending to dialogue (Social Media Update 2010, 2010, p.2). It is important to keep in mind that …

Sensecommerce, a successful online wedding shop in Holland, wants to expand to France. Since 2005, Sensecommerce has been operating as an online wedding shop in the wedding accessory market. Over the years they have made a substantial revenue growth. The range of products is expanding rapidly. Sensecommerce …

Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …