purpose of this research is to design a high-level strategic communication plan that can help Spotzer to position their product or concept to small and medium enterprises in The Netherlands. The objective of the communication plan is to increase awareness of online video advertising to Dutch SMEs. These …

Social media is a trend in the field of marketing communications. Earlier research has shown that it is of great importance for organisations to embed consumer conversations in their marketing strategy. In our online and branded universe, this will only become more significant in the future. Unfortunately, …

Attracting the Asian, especially Chinese investors is becoming more and more important. While reaching the potential Chinese market is getting easier, the intercultural differences might still play a vital role in influencing the effectiveness of mutual communication. It also creates a challenge for …

The severe shortage of donors is a major constraint facing European countries. In Europe more than 60,000 patients are on waiting lists for an organ transplantation. Because of the shortage of donated organs, every day almost ten people die in Europe while on the waiting list. But what are the causes …

The prejudice and discrimination against Roma started upon arrival in the 11th century. They were seen as untrustworthy due to the nomadic lifestyle and different skin colour. Roma were forced to live as slaves during the 1500 which ended several centuries later in 1864. Although, legally they were …

This final paper is meant to inform about the fight against terrorism within the European Union and the United States. It will answer the following research question: What are the main differences between the European Union and the United States in the field of fighting terrorism? How does the European …

Tchibo is an international retail, coffee and consumer good company. Throughout the company´s history a unique business concept combining coffee expertise with a weekly changing range of consumer goods was created. This paper aims to analyse and outline the market characteristics of the Mexican market …

This paper is an explanatory study which seeks to understand what is happening in the European Union in the field of development education and to recognize possible problems posed to the subject. It observes the development education within the context of EU development policy, within the Non-Governmental …

This thesis is concerned with the ingredient branding of the Bluetooth brand. Chapter one and two of this thesis contain the introduction to the Bluetooth Special Interest Group - an owner of the Bluetooth brand and the Bluetooth wireless technology. Furthermore, it evaluates the Bluetooth brand knowledge …