Reporting is a significant critical success factor for a sustainable development, and in the packaging industry an overall willingness to report and disclose information is determinable. It facilitates awareness for sustainability relevance, provides environmental benchmarking and motivates towards change …

To make sustainable management and innovation attractive for companies, they need focus. In particular SME's don't have a clear view on where innovation should be aimed at in relation to sustainability. It just seems too complex. At the same time innovation suffers from the 'innovation paradox': much …