This research was carried out for LaBritannique, a small business in the catering and event management industry in Brussels. The aim of this research is to advise on how to improve LaBritannique's current online marketing strategy in order for the company to better reach its target audience. Traditional …

Nokia is a large mobile phone company that is struggling to keep up with other players in the emerging smartphone market. The market is very competitive and the products have a short life cycle. Furthermore, a high level of innovativeness is required. In this report the Finnish mobile phone company has …

The Netherlands has two types of higher educational institutions - research university and university of applied sciences. The first one has a more theory-based approach to education, while the latter puts emphasis on applying the knowledge taught in the classroom by developing practical skills. The …

It seems today that the streets in Mexico are littered with bodies of journalists. Since the ruling president, Felipe Calderón, declared war on drug cartels in December 2006, more than 30 journalists have been murdered or have gone missing. The escalating violence and attacks on Mexican media are emerging …

Throughout Europe cities face the same kind of problems. Therefore, a common idea occurred that there should be some sort of cooperation between these cities to solve these problems together. This common idea eventually led to the URBACT programme, which is a programme that consists of several networks …

De Creatief procestheorie is een waardevolle grondslag gebleken voor de Creatieve Therapie in Nederland. Door diverse ontwikkelingen is de Creatief procestheorie als zodanig minder zichtbaar geworden binnen het onderwijs en de vakliteratuur. Hierdoor heeft de ontwikkeling in zowel verbreding als verdieping …

Ever since the introduction of an ‘IT productivity paradox’ by Robert Solow, the business value of information technology (IT) has been the topic of many debates by practitioners as well as by academics. In these discussions a distinction can be made between the variance approach, investigating what …

Educational programs in general have to be able to adequately adapt and implement changes when required. Generally, due to either changing demands from the working field or when the quality of the program needs to be amended, the study program needs to be further optimized. The central theme of this …

Business leaders increasingly face pressure from stakeholders to be transparent. There appears however little consensus on the risks and payoffs of disclosing vital information such as corporate strategy. To fill this gap, this study analyzes firm-specific determinants and organisational outcomes of …

Much research effort is invested in developing enzymatic treatments of textiles by focusing on the performance of enzymes at the laboratory scale. Despite all of this work, upgrading these developments from the laboratory scale to an industrial scale has not been very successful.Nowadays,companies are …