Technology and architectural solutions are needed as a means of support in future nursing homes. This study investigated how various monodisciplinary groups of stakeholders from healthcare and technology envision the nursing home of the future and which elements are necessary for its creation. Moreover, …

The owners of Restaurant Opium are using several types of media to communicate to their audience. Right now they do not know how they can use social media. Social media is a very popular marketing tool for businesses. For restaurants it is especially useful as it can be used to engage customers and to …

The purpose of this study was to research the characteristics of the Dutch 50-plus market and their position towards online dating and to combine this information in order to be able to offer advice to online dating websites on how to effectively target and reach the 50-plus niche market within the Netherlands. …

Until a decade ago, Dutch beachwear brand Beachlife had a strong position in the Dutch marketplace, however, in the past years their market share decreased. Beachlife became less visible and less known to the target group. Brand awareness has been acknowledged to be an essential aspect of marketing and …

This report is created for advertising agencies that are looking for ways to reach the 50+ consumer by means of the marketing communication technique: branded content. The report contains information about the implementation of branded content as integrated part of the marketing communication strategy …

Organisations operate in an increasingly dynamic environment. Consequently, the business models span several organisations, dealing with multiple stakeholders and their competing interests. As a result, the enterprise information systems supporting this new market setting are highly distributed, and …

Assessment framework for business model ontologies to ensure the viability of business Models.Organisations operate in an increasingly dynamic environment. Consequently, the business models span several organisations, dealing with multiple stakeholders and their competing interests. As a result, the …

Whereas products and services are growing in complexity, industry needs to expand their networks to include expertise from other fields than their own. Consequently, innovation activities more and more take place in highly dynamic network environments, mixing people and parties, models, interests, and …

After the “Rose Revolution” in 2003, Georgia’s political elite announced its new policy direction to follow democratic and liberal beliefs norms, values and ideas. This has formed Georgia’s national identity, which, the country claims, has always been European. Georgia’s powerful neighbor country – Russia …

Nowadays, modern societal trends and technologies enable us to live our lives with comfort and fun. On the one hand, these developments enhance quality of life, on the other hand there are downsides related to our health and happiness. Therefore, in our current society, it is necessary that parents consciously …