Introduction In comparison with other European countries, Starbucks is rather new on the Dutch coffee market. The Starbucks experience seems less exploited among the Dutch consumers. This thesis will demonstrate the effect of music and how music can convey the Starbucks experience in order to "engage" …

The Dutch greenhouse horticulture industry is characterized by world leadership in high-tech innovation. The dynamics of this playing field are innovation in production systems and automation, reduction in energy consumption and sharing limited space. However, international competitive advantage of the …

Reducing recidivism of individual offenders usually is a multifaceted task. Behavioural interventions, based on the ‘what works principles’ go along with interventions in the domains of education, work, housing and social networks. An integrative approach seems to improve the effectiveness of rehabilitation. …

The Dutch greenhouse horticultural industry is characterized by world leadership in high-tech innovation. The dynamics of this playing field are innovation in production systems and automation, reduction in energy consumption and sharing limited space. However, international competitive advantage of …

Relatively new computerized media (new media) such as mobile telephony and Internet have given lead to the surfacing of new marketing methods. One of these techniques is viral marketing, which aims to encourage the distribution of marketing messages between individuals via digital channels. Its potential …

Chapter of a report that presents a case study of the City of Heerlen, Netherlands, a shrinking city that identifies cultural policy as an important factor in vitalising the city. Heerlen has made significant investments into culture and is experiencing a “cultural spring”. This promotes a positive climate …

As technology and the Internet rapidly change the way that people interact, the business world continually readjusts to keep up. The field of marketing is no exception. Not only have the information superhighway, social networks, and brand new marketplaces revolutionized business as usual for the marketing …

Voor een webgebaseerd bedrijf, zoals het Nederlands Hippisch Kenniscentrum (NHK), is het essentieel dat de website vrij van technologische barrières is en dat iedereen in staat is om de website te gebruiken zonder verwarring of zelfs frustratie te veroorzaken. Daarom houdt zich een deel van dit onderzoek …

IT-based networking trends such as the rise of social media, crowd sourcing, open innovation, and cloud computing enable a profoundly different way of working and collaborating that challenges significantly traditional approaches of companies towards governance, i.e. the mechanisms a company employs …

Social work organizations, research institutions, government agencies and housing associations are partners in many urban redevelopment programmes. Combining the interests of these organizations can be an interesting management challenge, and developing information systems to suit the combined information …