In this dissertation, the promotional strategy of Starbucks is analysed. Starting point for this research was the following central question: "How has Starbucks been using Promotion to sell its product and what will it be like in the future"? The research was executed using desk research and field research. …

Het doel is het ontwikkelen van een module voor Rankinspector. Deze module krijgt de naam 'Google Adwords Module'. Voor deze nieuwe module wordt een eigen database ontwikkeld. De module moet ervoor zorgen dat het proces van het creëren van grote hoeveelheden advertenties in Google Adwords sneller gaat. In …

Vero Moda is one of the first brands that launched within the Bestseller retailer. It was launched in 1989 to fulfil a need for good quality and on-trend clothing at affordable prices. Today it is one of Europe's largest clothing brands for fashion-conscious, young women. Vero Moda has more than 1,000 …

The ever changing world of Internet has transformed traditional marketing and companies since the start of the World Wide Web. Every day billions of people around the world use the Internet for entertainment, shopping, search, social purposes, and much more. This behaviour is changing the way companies …

Airports look alike all over the world. Schiphol has conformed to the patterns of the airport, but its unique design makes it stand out. The book Megastructure Schiphol looks into the history of the Netherlands’ most famous national airport and its sophisticated appearance. Schiphol has grown in fits …

Traffic genereren via games is gezien het percentage gamende kinderen en het aantal uur dat zij per week gamen, niet zo verwonderlijk. Of ook interesse wordt gewekt voor musea via games is in deze een veel interessantere vraag. Volgens het Sociaal en Cultureel Planbureau, die in 2011 een onderzoek hebben …

Nowadays, companies are facing the problem of data overload. The Internet is an environment filled in with numbers that should indicate the path for business actions. The aim of this project is to generate Digital Marketing and Measurement Model for the company that needs a hand in achieving the success …

Een van de doelen voor Search Traffic Monitor is dat deze op korte termijn kan worden toegevoegd aan de standaard 'gereedschapskist' van OrangeValley's consultants. Search Traffic Monitor moet de consultants in haar werkzaamheden ondersteunen door bepaalde activiteiten te automatiseren en aanvullende …

Amsterdam Velo is a bicycle tour company which is active in and around Amsterdam. It was founded in 2011 by the owner Paul Spits. The business has been prospering quite rapidly ever since. However, the tourism industry is dynamic and changing fast, in order to anticipate to the changes it has to compile …

Social media have become an important element of modern society in a short period of time. Social media are online tools to connect people; it implies the development of publication to conversation and from sending to dialogue (Social Media Update 2010, 2010, p.2). It is important to keep in mind that …