This research assesses how neuromarketing might offer a suitable marketing method for Loyalty Makers. It does so by examining what neuromarketing consists of and how it can be used. Especially, it is investigated what techniques and tactics exist in the field of neuromarketing and to what extent they …

The business models of digital maker-entrepreneurs in open design are inextricably linked to the broader open design community. Digital makers share designs on online platforms such as Thingiverse and use digital manufacturing technology such as 3-D printing as a generative mechanism for their entrepreneurialactivities. …

Developing a research approach from Amsterdam Zuidoost. We are committed to using our presence in the area to contribute a) continuing promoting interest in, and acquiring knowledge of, Zuidoost; b) respecting and embracing its versatility and c) eliminating barriers in its layout. In all three elements, …

Introduction This thesis examines the effectiveness of marketing strategies and marketing activities, commissioned by Crossphase. Crossphase is active on a business-to-business (B2B) market and focuses on Fortune 500 companies. The use of cold-calling is a strenuous and often lenghty sales process which …

Introduction This rapport is commissioned by IMK Opleidingen. IMK Opleidingen is an educational institute that provides corporate and personal training and wants to improve personal and organizational performances. The providing services of IMK Opleidingen can be divided in the following categories: - Management …

The 3D Additivist Cookbook, devised and edited by Morehshin Allahyari & Daniel Rourke, is a free compendium of imaginative, provocative works from over 100 world-leading artists, activists and theorists. The 3D Additivist Cookbook contains .obj and .stl files for the 3D printer, as well as critical and …

“To provide insight in the needs of (non-educational) organizations regarding innovation, identify the differences between these needs and the needs of schools regarding innovation, and develop a prototype (first model of how a product or service looks and works) for services that Consilience can provide …

The CDIO network works with the extended CDIO syllabus version 2.0 (Crawley et. al., 2011), in which two learning goal sections were added: leadership and entrepreneurship. This paper focuses on entrepreneurship and uses a case study of the Eye on Entrepreneurs (EoE) initiative in the Netherlands …

The dissertation at hand intents to analyze how public diplomacy can be used by Romania to improve the image of the European Union in the Republic of Moldova. Romania represents the biggest ally of the Republic of Moldova due to the historical, cultural and linguistic bonds between them. The disappointment …

Study-Globe is a young International travel agency situated in the city of Breda, the Netherlands. The company works closely with school institutions abroad and is therefore able to offer different study and language programmes in more than 39 countries and 100 cities worldwide. The theme of internationalization …