Political and commercial discourses on the environment

New insights and research to support regional governments, municipalities and cluster organisations to support cluster innovation processes to tap into key enabling technologies and global value chains through better policy instruments and learning from good practices. Presentations and panel discussions …

As universities focus on differentiation in an intensely competitive global marketplace, brand and reputation are increasingly important. But how can institutions effectively track the impact of their own brand? How can they set meaningful objectives and then measure and demonstrate success to their …

Based on a recent AACSB survey of 200 marketing and communication departments, this session will highlight how business schools perceive, organise and operate their marketing operations. It will offer insight into marketing staffing and budgetary obligations, emerging opportunities and challenges, and …

Het lectoraat Ondernemen in Verandering, een samenwerking tussen Hanzehogeschool en Alfa-college is de initiatiefnemer van dit vignet. De opstellers van het vignet (partners en medewerkers van het lectoraat; co-auteurs), Alexander Grit, Maaike de Jong, Eduard Plate en Eti de Vries beschrijven de uitgangspunten …

Vanuit de transitie die nodig is in de zorg wordt de Master HAP toegelicht. Multidisciplinariteit en verbreding van het vakgebied spelen daarin een belangrijke rol. Afsluitend licht een student zijn innovatie toe.

The role and ethics of professionals in business and economics have been questioned, especially after the financial crisis of 2008. Some suggest a reorientation using concepts such as craftsmanship. In this article, I will explore professional practices within the context of behavioural theory and business …